I build websites for fashion founders — brands with taste and vision that deserve a digital home that actually looks like them.
We’ve worked with several fashion brands
Ivory and Pastels
Anje Collections
Kaamura
Liald
Shed and Slay
Johaa AI
WorkChic Official
Louis Vuitton
Gucci
I’m Kufre-Abasi Essien, the person behind Design Indigo. I help fashion brands build websites that feel as intentional as the products they create. With a background in web design and digital marketing, I focus on creating online experiences that build trust, strengthen brands, and support business growth.
I started Design Indigo because I saw too many fashion brands with incredible products relying on websites that didn’t reflect their quality or ambition. I believe a fashion website should do more than exist. It should tell your story, elevate your brand, and make every visit feel effortless.
Whether you’re introducing your brand to the world or preparing to sell online, there’s an experience designed to meet you where you are today.
For fashion brands ready to step beyond Instagram.
Your customers are looking for a place to learn about your brand, explore your collections, and reach out with confidence. We’ll build a website that gives your brand a professional home from day one.
For fashion brands ready to start selling online.
Your products deserve more than a catalogue. We’ll create a shopping experience that reflects your brand, builds trust, and makes it easy for customers to discover and buy your collections.
For fashion brands building their next chapter.
When your brand is growing, your website should grow with it. This experience is built for brands that want a fully tailored online presence with advanced functionality and room to scale.
Not a discovery call. Not a pitch. A real conversation about your brand — your aesthetic, your customers, what you’ve tried before, what you want to feel when you finally have a website worth pointing people to. I listen more than I talk at this stage. That’s intentional.
Once I understand your world, I get to work. You’re not waiting for a big reveal — you’re part of the process the whole way. You see things develop in real time, give feedback as we go, and nothing gets finished without your eyes on it.
When we launch, the site is yours — the design, the files, the login, all of it. You walk away knowing exactly how to manage your own platform. And if you want me to stay in your corner after that, that option is always there.
Before the website, I was sending people to my Instagram and hoping they’d figure out how to buy. After — it was different. People started treating it like a proper brand, because it finally looked like one.
What I appreciated most was that he understood the aesthetic without me having to over-explain. The site looks exactly like Work Chic is supposed to look. That’s rarer than it should be.
After your site is live, most people cross their fingers and hope it runs itself. That’s not how this works. These plans keep your site working properly while you focus on building your brand.
Maybe you’ve been thinking about this for a while. Maybe you just found this site and you’re still figuring out if you’re ready. Either way — just reach out. Tell me about your brand, even the parts you’re still working out. We’ll figure out the rest from there.